EMI Develops Key Artists in the Pacific NW in 1988-89
Photo Page 14 covers an impressive period in the late 80's which EMI Records flexes it's marketing muscle while breaking trend setting new artists. With the Northwest being fertile grounds for chart busting activities, EMI's NW Manager Phillip Rauls leads the way with key radio success combined with regional tour support.
Strong retail activity were the results of a carefully crafted marketing strategy coming from the talented EMI promotion and marketing team combined with the Capitol-EMI sales force known as CEMA Distribution. A nationwide campaign of marketing analysis, video planning and targeted advertising placement produced key results and landmark successes for EMI Records during this period of great achievement.